Film-making was only beginning to come to the fore as an art form in the 1920s and the epicentre of film-making was Hollywood. All the great stars and directors could be found there. All the houses of fashion wanted to be associated with Hollywood and its stars.People flocked to the cinemas to watch the movies and get away from their everyday lives and worries. Hollywood had a lot of responsibility. The sunshine and climate enabled filmmakers to shoot outdoors most of the year. Hollywood stars had to wear sunglasses to protect their eyes and were often photographed for magazines and newspapers. The styles had to be innovative, fashionable and glamourous. It is not surprising that the film goers soon cried out for sunglasses worn by their favourite stars and the link between glamour and sunglasses was born. Today the glamour and fashion link still exists and can be found in our IZIPIZI sunglasses which come as plain lensed sunglasses or as sunreaders. Have a look at them we are sure you will find something to suit you and excite you.
Ciao for now
Martin and Judith